Logo campaign for Chess School located in Seattle. Audience is people of all ages who have an interest in learning how to play chess. Client needed a unique, memorable piece for his location that will interest people to learn more

One of the main concept is to show Seattle's famous Space Needle as a chess piece within the logo to represent the location of the institution

Sometimes a logo has an intricate shape that won't translate well into web banners, business cards or social media. This was a goal from the beginning so I kept in mind the usage of this piece in a horizontal manner.

Solid blue, solid orange and outline will cover most applications. Black is included for one color jobs where black ink is only available.

I like offering my clients mock ups in real life settings so they perceive the artwork as a real factor in their business. We rarely see logos and items in clean white backgrounds.

I always present my clients with multiple options to showcase their company. This is crucial to finding what the client likes and dislikes